Automotive
Several brands, one sales force
Leads by model, installment financing, after-sales and workshop, with full traceability of every deal.
What usually hurts
- Leads arrive through different channels depending on the brand
- Financing is calculated separately and by hand
- After-sales is disconnected from the sale
A reference case
A multi-brand dealership
- How they worked
- They handled several brands and leads came in through different channels.
- What was breaking
- Without a common inbox, the sales force couldn't be measured or share the workload.
- What was implemented
- A unified inbox with per-rep assignment and metrics, an installment simulator and workshop orders linked to the sale.
- How it ended up
- Every lead in one inbox, assigned and measured, regardless of brand.
Anonymous case: we describe the situation without identifying the client. No metrics: we publish figures only when they are verified and authorized by whoever provides them.